Imagine this: high-quality lingerie, hand-picked to your tastes, delivered to your door —and for less than you’d pay at retail. That's the allure of the underwear subscription, something I never knew I needed. And while getting amazing lingerie at a discount is exciting, for me, these services are really about indulging a little surprise & delight and self-care each month.

After I was shopping for intimates online, Instagram knew it was time to start showing me ads for these subscription brands – so I thought to myself, why not find the best? After talking to friends and consulting Google, I drew up my shortlist: BootayBag, Savage X Fenty, MeUndies, and Underclub. Each brings something different to the table: BootayBag with cute, casual basics; Savage X Fenty with edgy, statement pieces; MeUndies, with comfortable, fun prints; and Underclub, with high quality, beautifully-designed pieces personalized to your preferences.

As I researched, Underclub emerged as the clear winner for me: I wanted a subscription for <$35 / mo, and high quality products with a slant towards sexy. Even better, Underclub works directly with female designers with their Women Supporting Women initiative. So I decided to try it for three months. Read on to see how these brands stack up and if the reality of Underclub matched my expectations.

Winner

Underclub

Starting at $33/month (2 pairs of underwear) or $44/mo for bralette sets

Pros: Highest-quality lingerie, personalized & diverse selections, excellent customer service.

Cons: The extensive variety can sometimes lead to pieces that don’t fit my body type. Note: Underclub has a “Best Butts Guarantee Policy” to replace a piece if the sizing doesn’t work.

Verdict: An indulgence that's worth it.

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Runner-Ups

BootayBag

Starting at $15/month

Pros: Affordable, options to include bralettes, cute and casual styles.

Cons: Limited customization, mostly basics, only house label products.

Verdict: A solid choice for everyday wear, but lacks the luxurious feel of premium subscriptions.

BootayBag’s main attraction lies in its affordability and its everyday underwear. If you’re on a budget but want a monthly dose of fresh undies, this could be your pick. However, BootayBag doesn’t quite feel all that luxurious: reviewers mention the generic nature of the products and basic construction.

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Savage X Fenty

Starting at $59.95/month

Pros: Inclusive size range, edgy and fashionable styles.

Cons: Not every style is comfortable for daily wear, confusing & controversial credits-based membership.

Verdict: For those who like fashion statements, but be careful about the membership.

Savage X Fenty brings Rihanna’s bold, confident style to lingerie, and is suited for those who love to experiment with fashion-forward designs. However, there are complaints far and wide about the confusing and non-transparent membership pricing (they’ve even been sued for fraud!), so we can’t recommend this service.

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MeUndies

Starting at $16/month

Pros: Comfortable, fun prints and patterns, great for basics.

Cons: Limited style variety, more focused on loungewear than lingerie.

Verdict: Great if comfort is your only priority, but don’t expect much in terms of lacy, luxurious lingerie.

MeUndies is a good choice if you prioritize comfort above literally all else. Their fun prints and patterns can add a dash of fun to your underwear drawer. However, if you're looking for something that’s not only comfortable but also luxurious and sexy, MeUndies falls short.

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My Experience With Underclub

Upon signing up for Underclub, I opted to receive the bralette set each month, which features a matching bralette and bottom (for a bit less - or for those who aren’t interested in bralettes - there’s also a choice to receive two bottoms instead). I was impressed with the personalized quiz that followed. It delved into my preferences for style (I chose Sexy Chic Drama and Clean Classic Chill), fit (I chose briefs and thongs), color (I chose solids), and asked for any other details that would help Underclub pick the perfect pieces. The company uses this information to tailor each box to my tastes.

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I waited about a week for my first delivery to arrive. Receiving each was like unwrapping a gift every month. The presentation is beautiful and environmentally-conscious – all packaging materials are compostable or recyclable!

• Month 1: In the first delivery was an intricate black lace thong and a matching bralette with luxurious floral detail. This combo of classic, sexy, and black with a subtle floral flair was exactly what I was looking for. The lace and elastic felt super soft and supportive - I was very impressed with the quality and fit.

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• Month 2: The second box arrived with a pair of cheeky briefs and bralette in an emerald green color. At first I was surprised by the brighter color, but when I tried it on, I fell in love - this delivery pushed me out of my comfort zone and I’m so happy it did! I loved learning that this set is a part of Underclub’s Eco-Lace collection, and designed in collaboration with a Colombian female designer. This was a really fun surprise to open!

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• Month 3: In this delivery, a soft, navy lace thong and bralette set was the perfect combination of classic and sexy. Again, I really appreciated the way this combo brought together comfort and sensuality! I was really impressed with the attention to detail of the design - the bralette top has great support for everyday wear while also looking like lingerie I’d wear on date nights, and the keyhole back of the thong made it look so much more expensive than $33!

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The curated selection in each Underclub delivery *actually* matched my style preferences and I was quite impressed with the quality of the brands and products. I can’t wait to continue receiving my boxes! 

While I’ve loved all three of the sets I’ve received so far, Underclub’s generous replacement policy gives me peace of mind that I’ll only get items I absolutely love. The policy guarantees that, if you receive an item you don’t like or that doesn’t fit, they’ll replace it – free of charge. There’s also a ton of additional perks with my membership. I get 20% off any item in the shop – meaning I don’t have to wait for my subscription to get a new piece I love – and I can pause my subscription at any time, something I’ll definitely remember before my next vacation.  

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Final Thoughts

With Underclub, I made the right choice. It’s not just about the underwear; it's about feeling confident, sexy, and cared for. From the personalization, to the unboxing experience, to the exquisite lingerie, it’s the monthly self-care I deserve!